The Black Side

Do Something before it gets bigger !


It is true Social Media is great and has made our life easier in terms of communication and interaction among people.Thanks to Social Software ; No matter how far you are , or what time zone you have, reaching each other is easier than ever.

However, some issues have been main concerns about Social Media and its impact on individuals and societies.

Some argued that Social Media tools such as Facebook, has affected our life and even worse it will affect more the new generation’s life . Nowadays, people tend to communicate virtually more than in person even though they live in the same place. Yes it sounds funny when you text your brother or sister who lives next room to you, as a matter of fact , this is a major issue that has affected us and will keep affected next generation if we stand aside and do nothing.

This is a comment by Suemayah that I found in one of my previous posts:  

“It is a great thing to have the capability of reaching people whenever we want with the touch of a button. The world is shrinking but in my opinion, it is kind of sad in a way. Many people rely on social networks to communicate. Think about it for a while,whenever you are in a family gathering,almost everyone is holding their smartphones using (social networks) and that takes away the point of gathering ! Everything has its pros and cons

What I concluded from the above comment, is that social media is beneficial in the sense of Socializing and globalization as well as for firms in terms of business, but if you look on individual cases it is not always; as it might not always be beneficial locally, as it is suggested it might affect some cultures like the way people interact has been changed due to adopting social media as a way of communication.

In some conservative societies where interaction between males and females are limited and in most cases is prohibited , the existing of social media is deemed to be a threat for their society  as known there is no much control on social media usage . For example you might control and limit any interactions between males and females within your society in schools, streets , cafes, clubs etc…  but among social media, you are loosing the control; as an authority, you can not chase up the dating websites or a social network where millions of people meet and make relationships. Even if the authority keeps blocking websites and other social media tools, there still a problem for them due to the high growing number of social software.

Thus, social Media has its benefits and merits to us which makes it a great thing  in our life, and it has a negative impact in our life as well, which makes it a threat somehow in our life.


It’s a rocky road for me, but I do enjoy it !!


The obsession, the suffering, the checking every several hours….

Blogging is really addicting but it’s one of the BEST things I have ever decided to do.  


The toughest part is deciding that what you have to say publicly has value  and trusting others will agree. It happens, or it does NOT.  I have never felt this way about other kinds of publishing. In those, often considered the highbrow modes, long documents go into a black hole of the system, for several months, sometimes years, and then, by some mysterious process of black magic, an email or a note arrives, with the final verdict. By the time you’re reading it, you may be someone else–another person, in a different phase of life. It either matters too much or doesn’t matter at all, an impersonal note from an unknown hand. You either make a note of it on a chart under the rejected list or you just put it in the trash with the rotting chicken bones and the discarded grocery bags that will always live on in some landfill or other, choking the weeds to death.

That is my experience in the world of blogging. 

The experience of creating something and setting it out into the world and seeing it grow, about the process of democratic writing, about seeing how good writing exposed to the world can rise through unknown readers and how bad writing is punished by a dead spread on a static page with no movement in something as cold and tangible as site graphs and statistics.


Experience the real world out there and start blogging now. 



Blogging as a Social Media tool

Blogging !!!

what is

Blogs are websites containing individual articles usually presented in reserve chronological order.

How to recognize that is a blog ??  Below are some features of blogs :

  1.  short for web logs ; are the online equivalent of journals.
  2. authors post messages periodically, usually encouraging and allowing readers to comment.
  3. other bloggers can comment by writing a message on their blogs and linking to the source post.
  4. log require less formality than forums and they are less structured.
  5. blogs rely on others to keep a conversation going in the way forums do.

In enterprise:

  • blogs are used by individuals to communicate information to the whole organisation, and by project teams in order to keep people updated with their progress.
  • blogs provide a rich seam of intellectual capital that can be tapped into long after the original authors have moved on.

Why blogging ? 


According to Niall Cook , internal blogs support three main roles:

  1. Knowledge management: an internal blog can be an effective personal information management tool in the same way as a notebook or a diary.
  2. Business intelligence: although blogs are generally informal and unstructured, the signals they capture can be aggregated in order to spot patterns in information and knowledge.
  3. Project management: blogs also provide an effective way of capturing the unstructured or informal information and communication relating to a more structured or formal project.

5 top biggest benefits of blogging .



 Better Job:

According to MediaBistro, nine in ten companies mine online profiles before making a new hire. Employers want to hire people who have a strong online influence.

( employers prefer to hire people with a positive online influence and blogging is the single best way to achieve that )

New Business:

 Sometimes a blog starts out as a hobby only to become a full-time business. That’s what happened to Pat Flynn, who created a blog called Green Exam Academy simply to share his thoughts and insights on architecture. When Flynn was laid off from his job, he decided to take his blog a little bit more seriously and about one year later the blog had become a $100,000 per year business.
More Clients to Your Existing Business :

Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world. When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.
Become a great Writer :

The only way to become a better writer is to write – pages and pages, day after day. Of course, that’s what an active blogger spends his time doing. The more you blog, the more you write  and the better writer you become.
Build your own network :

Starting a blog is a guaranteed way to expand your network. First of all, valuable and interesting blog posts attract readers who will then comment on your site and send you personal messages through your contact page. Many of your readers will be asking for help, but others will be looking to help you. A blog is also a good platform for reaching out to others. Many of the first posts on Income Diary were interviews with experts in the ‘make money online’ community. With every interview, Michael gained a personal relationship with an influential person.

Enterprise 2.0 and ( Web 2.0 )

As a person interested in Social Media and want to explore, you need to understand it properly.

While browsing the internet to get some info about social media , or attending a social media class, you must have often heard about Web 2.0 and Enterprise 2.0 right ?!

Have you got an idea about them ? what are they ?

Here you will find a lot about web 2.0 and Enterprise 2.0.  download

Web 2.0 is the term given to describe a second generation of the  World Wide Web  that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static  HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users .

“A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing ofcontent. Examples of Web 2.0 include social networking sitesblogswikisvideo sharing sites, hosted servicesweb applicationsmashups and folksonomies.[3]

Whether Web 2.0 is substantively different from prior web technologies has been challenged by World Wide Web inventorTim Berners-Lee, who describes the term as jargon.[4] His original vision of the Web was “a collaborative medium, a place where we [could] all meet and read and write”

Read more about web 2.0  Wekipedia web2.0


The applications of social software in the enterprise is now widely referred to as Enterprise 2.0.

Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information via Web 2.0 technologies. Andrew McAfee describes Enterprise 2.0 as “the use of emergent social software platforms within companies, or between companies and their partners or customer.

There are two known classifications models for Enterprise 2.0: SLATES and FLATNESSES which are proposed by McAfee and Dion Hinchcliffe.

SLATES: inculding  (search, links, authoring, tags, extensions and signals) is the acronym created by Harvard Business School associate professor Andrew McAfee to provide a framework around the use of social software in the business context. According to McAfee, each of the six components of the SLATES acronym provides an essential component of Enterprise 2.0.

FLATNESSES: In October 2007, Dion Hinchcliffe augmented the SLATES components using the longer acronym of FLATNESSES (freeform, links, authorship, tagging, network-oriented, extensions, search, social, emergence and signals), having identified seven lessons learned from watching Enterprise 2.0 in action:

1- Enterprise 2.0 is going to happen in your organization whether you like it or not;

2- effective Enterprise 2.0 seems to involve more than just blogs and wikis;

3- Enterprise 2.0 is more a state of mind than a product you can purchase;

4- most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media;

5- the benefits of Enterprise 2.0 can be dramatic, but only build steadily over time;

6- Enterprise 2.0 doesn’t seem to put older IT systems out of business;

7- your organization will begin to change in new ways because of Enterprise 2.0. Be ready.

Both of these mnemonics are very useful in understanding some of the characteristics of Enterprise 2.0.

Benefits of Enterprise 2.0

images (1)

Discussion Room

Hi everyone,

As many people asked for a virtual meeting, we will be  having a virtual session ( Discussion  Room) on Skype every week  on Sunday morning at 10:00 am New Zealand time GMT/UTC + 12). It’s 2 hours session.

Skybe name: facebook:helalqassim

We will be discussing topics related to social media as well as will try to have a 20 minutes of questions and answers.

First Session will be tomorrow ( Sunday )  morning at 10:00 am New Zealand time GMT/UTC + 12.

Topic: Social Media in our life.

Please note that we may record the session for education and research purposes.

Note: You MUST  contact me via email ( to register for any sessions including ( tomorrow session ) so it is easier for me to arrange the session.


Social Software for Businesses

To classify Social Software tools, Niall Cook has proposed an easy and simple category classification model, which he refers as the 4Cs approach:

1- Communication: Communication platforms are those that allow people to interact with others, either by text, image, voice or video, or a combination of these.

Examples: Discussion Forums, Virtual worlds, Blogs, Social Presence and Instant messaging.

2- Cooperation: Sharing software enables people to share content with others in structured and unstructured ways.

Examples: Social Search, Media sharing, Social cataloguing and social bookmarking.

3- Collaboration: Collaboration tools encourage people to collaborate with each other on particular problems, directly and indirectly in both central and distributed ways.

Examples: Wikis and Human-based computation.

4- Connection: Networking technologies make it possible for people to make connections with and between both content and other people.

Examples: Mashups, Social networking, Tagging and Syndication.

In the context of social software, collaboration and connection require more formality than communications and cooperation, because they depend more on people to do things in a relatively structured manner. On the other hand, collaboration and cooperation often require more interaction than connection and communication, because they focus on groups rather than individuals.

These relationships must be considered within the context of the appropriate corporate culture when arrange and designate the introduction of different forms of social software into an organization.

“For example, a company with predominantly formal organizational structures and a culture of group interaction will benefit most from social software that enables collaboration. Conversely, an organization with an informal structure and a culture that rewards individual effort may prefer to invest in social software to support communication.”

Bringing social software into Business !!??

People had started thinking of The new ( web 2.0 ) concepts which was outlined by Tim O’Reilly and John Battelle. Andrew McAfee ( Harvard Business School ) who firstly adopted this thinking, in Spring 2006 he referred to” Enterprise 2.0 ”  in his MIT Sloan Management Review article “Enterprise 2.0”: Te Dawn of Emergent Collaboration.

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.

McAfee suggests that Enterprise 2.0 has become a reality because of three broad and converging trends:

1: Simple, free platforms for self-expression: McAfee quotes American journalist A.J. Liebling who said that ‘freedom of the press is limited to those who own one’, adding that the birth of free publishing platforms in the form of blogs means that those limits now apply only to those with neither the ability nor propensity for self-expression.

2: Emergent structures, rather than imposed ones: instead of imposing their own ideas about how platforms should be constructed, McAfee points out that technologists started to build tools that let structure emerge.

3: Order from chaos: the third trend in McAfee’s argument is the ability for people to quickly and easily filter, sort and prioritize the flood of new online content.


Please note that some information were cited in this post was from ENTERPRISE 2.0 : How Social Software Will Change the Future of Work , by NIALL COOK.

Social Software !!!


What is Social Software ? !!

In one of my post I have written about Social Media and defined it in different ways. For those who can not recall or who did not go through that post, Social Media is  a set of interactions among people in which they share, create and exchange information in a virtual ways through tools such as Facebook, blogs , emails, forums etc….

Now, simply Social Software is the tools we use for or in Social Media :).

Wikipedia defines social software as  applications include communication tools and interactive tools often based on the Internet. Communication tools typically handle the capturing, storing and presentation of communication, usually written but increasingly including audio and video as well. Interactive tools handle mediated interactions between a pair or group of users. They focus on establishing and maintaining a connection among users, facilitating the mechanics of conversation and talk.

The Birth of Social Software is argued to be in the early 1945 when Vannevar Bush described a hypertext-like device in ‘As We May Think’.  Read More about Vannevar Bush

In 1958, the Advanced Research Projects Agency (ARPA) was formed in the
US, developing the first successful satellite. By 1962, ARPA had changed its
focus and began to offer research grants to universities, under the leadership
of J.C.R. Licklider. His efforts led to the creation of ARPANET and ultimately
the Internet itself.  Read more about Licklider

Eight years later, with Robert Taylor, he wrote ‘The Computer as a
Communication Device’ (Licklider and Taylor 1968), predicting ‘in a few
years, men will be able to communicate more effectively through a machine
than face to face’. In so doing, he first introduced the concept of ‘on-line
interactive communities’ and communities of interest.

In October 1962 Douglas Engelbart (who went on to invent the computer
mouse five years later) published ‘Augmenting Human Intellect: A Conceptual

“In such a future working relationship between human problem-solver and
computer ‘clerk,’ the capability of the computer for executing mathematical
processes would be used whenever it was needed. However, the computer has
many other capabilities for manipulating and displaying information that
can be of significant benefit to the human in non-mathematical processes of
planning, organizing, studying, etc. Every person who does his thinking with
symbolized concepts (whether in the form of the English language, pictographs,
formal logic, or mathematics) should be able to benefit significantly”.

Well, going through the history of Social Software would need hundreds of posts to be honest. I have tried to deliver a brief outline of the beginning of Social Software . Should you wish to read more, please contact me for further info and resources.

Note: Some of the above information are quoted and retrieved from Enterprise 2.0  by NIALL COOK.